If you have heard the term “flavour bomb” floating around the coffee world, you might be wondering what it means.

Your coffee is 98% water. Which means the water you use isn't just a vehicle for your coffee — it is your coffee. The minerals dissolved in it determine what gets extracted, what gets left behind, and ultimately what ends up in your cup. Magnesium lifts florals. Calcium adds body. Bicarbonates smooth the edges. Get the balance right and your coffee tastes the way it was meant to. Here's everything you need to know.

It all begins with an idea.